This is why Africans are rejecting the idea of a Vogue Africa!

The past 2 weeks have seen the trending subject of a “Vogue Africa” to finally come to life. Naomi Campbell has sparked a lot of discussions recently around the subject after her trip to Lagos, Nigeria for Arise Fashion Week.

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But, I have not heard one person of African descent actually thinking this is a good idea. It seems like we are once again trying to get some kind of approval from the western media and really there’s no need anymore. We know that Vogue is not interested in the African continent so why force it?

“There should be a Vogue Africa.” “We just had Vogue Arabia — it is the next progression. It has to be.” “Africa has never had the opportunity to be out there and their fabrics and their materials and their designs be accepted on the global platform… it shouldn’t be that way.” Naomi Campbell

I am very much confused by her statement about African Fashion and our fabrics|materials not being”out there”! Do we not see the same images online? African fashion, wax, ankara, from America to Europe, African culture is everywhere!

And thanks to Black Panther, Africans are bolder  than ever before.

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An African inspired editorial in Brazil

They are so many publications by Africans, bringing lights on African cultures, arts, personalities, travel such as New African Woman, Zen Magazine, Fashizblack.

Do we really want another western influence on Africa’s mind? Thats the question some asked.

The continent is working hard to push the boundaries in the fashion industry, via its own merits, and create its own vibes and personally. I feel like it will be very difficult to create an infrastructure around an African Vogue, simply because of the various cultures that we have and the complexity of the market as an all.

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African women have always been strong and determined to get things done on their own terms.  Diversity talks are growing through social media and the global press,  this is surely shaking the beauty industry like never before. Things are happening and it should have been Vogue magazine asking Africans their thoughts on this potential venture.

I think many are upset as this feels like we are begging for the chance to prove that Africa can do it too. To make this work, Vogue would need time to study the African market because really there will need to have several versions of the magazine to fit the diversity of our continent.

I do love Naomi, as she is the role model we all look up to. But I feel someone like Iman who invested more into bringing value to women of colour by creating products and engaging with the community, would be a better ambassador for a Vogue Africa.

Naomi’s business sense could definitely lead an edition. I actually thought by coming to Africa, she would have perhaps done an African version of her show The face. This would definitely be a success given the minority of black models still in the global market.

In 2010, Paris based photographer Mario Epanya created series of fictional ” Vogue Africa ” covers, which unfortunately were not enough to convince the mainstream media that Africa was ready to join the elite publication.His work is certainly noticed now as it has been used in every recent articles talking about the Vogue Africa subject.

This trending subject needs to teach us that we need to stop chasing this nonsense approval. Africans can represent their own cultures. What we need is for our governments to invest in the arts and cultures sector. We need to keep standing on our own feet and lead our way.

This is the reason why we launched ESIMBI Magazine, to be able to tell our own stories truthfully. Africa’s time is now but that way needs to be led by our own communities.

If Vogue ever decide to do an African version, we would simply ask that they do their best to represent us as we are and not as they want us to be.

 

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