Leanne is the founder of the platform called Refashionafrica which is dedicated to African Fashion. It serves as a fashionable eye on urban Africa and its various styles.
Could you please tell me about your background?
I have a commercial, marketing and branding background. Prior to founding Refashion Africa I also had my own marketing and sponsorship agency.
Do you really think the African continent is ready for a Vogue Africa? If so why?
I do think it’s time. As I tried to lay out in my article for the “Business of Fashion” website, we have proven long term economic growth with future prospects, a vibrant fashion eco-system which still has its challenges but I feel must be represented in an authentic way. We have an affluent class and a growing consumer class which will be driving the new modern African narrative. We are more inter-connected than ever before and already have luxury brands present on the continent.
African Vogue could have been the unity element between all the african nations, do you think this may be why, the western media has not given it a chance yet?
I am not sure about that. But what I know is this, this is about us, in Africa. We are a force and the African Renaissance is underway. We must continue to make our own tables and take our place on the global stage.
With South Africa, Nigeria and Ghana leading the fashion industry on the continent, how do you imagine the infrastructure of an African Vogue?
I imagine that the engine driving Vogue Africa will be the best creatives, digital, commercial, communications, publishing, etc… African talent, in other words a collective effort to create a narrative that reflects what is happening inside the continent from major fashion cities to capture the African Zeitgeist and elevate our stories. We need an attitude of openness and willingness from many parties not fingering strong leadership.
You are a very successful writer, what is your opinion about diversity and how social media is helping break barriers globally in the beauty industry? Can the fashion industry follow?
There is continuous pressure for things to change. In the new world diversity is key. The world is in a state of continuous flux and more change is coming. Technological change is a major force shapeshifting the future, and in Africa we have a very high adoption rate for example of mobile technology. Expect new conversations, new ideas, to go beyond what was once thought impossible.
What is the next step for African fashion if this magazine doesn’t not happen in the next 3 years?
African fashion is not dependent on a Vogue Africa happening or not. It will continue from strength to strength, no doubt. We are a force to be reckoned with and Vogue Africa shouldn’t feel like this far fetched idea.