Paris Fashion week this September was THE place to be!
I was covering the event for my magazine and got to meet my fashion Sheroes. I am still screaming inside. From one show to another I met Eva Longoria, Karlie Kloss, Alicia Silverstone, Jaimie Alexander, Coco Rocha, Carine Roitfeld, Alicia Aylies, Nandi Madida and Cindy Bruna. They were all super nice and easy to talk to. I am so grateful for all the opportunities to network with the brands and designers.
I had only 2 bad experiences but I really thought my first article should be about some tips to survive a week of marathons, showrooms, fashion shows, presentation, meetings and launch parties.
Rule 1: Comfortable shoes are a must
Why are your shoes important? Simply because you will walk a lot even if you go around in cabs. I wore pops on the first day and oh well, I suffered. The rest of the week I chose high knee boots and ankle boots with a big squared heel to help me get through the day. And it worked. I created simple but attractive looks for each day. I matched my clothes differently but always tried to keep it simple and classy so I didn’t feel like I was dressing up every day. It really felt natural after the third day. So my rule advice would be keep it simple but classy but always show your personality because that’s what attracts people. You can also keep a pair of ballerina in your bag, just in case 🙂
My new favourite shoe brand Chloe Gosselin
Rule 2: Plan each day head
Each morning of Fashion week, I had a paper with my schedule for showrooms, fashion shows or whatever I had to do. Everything was in writing. The timing, the address, the date and the purpose. It really made things easier for me because once the event kicked off, i just had to pick up my paper by the day. Of course, some days may be disturb by another event doing up. Invitations are always coming especially when you have a media platform so keep an open mind and be flexible but not too much. Keep on your schedule and meet the brands that are important to your business if you have one.
Rule 3: Get your invitations in one place
PR houses usually send out paper/cards invitations by posts. It is more professional and classy for the brand. I love them and always keep the fancy ones. I wish I put one address to receive all my invitations so nothing gets lost. But unfortunately, I was not that wise and some didn’t make it to my inbox. Most of the times, there is a guest list at the door so if you forget your card, they can find you.
Rule 4: Take a fashion friend along
I had a “fashion friend” along with me. She took some of my pictures and I did the same for her. She loves fashion too so it was really nice to share this experience with her. It would be a waste to go to all these places with someone who does not appreciate the beauty of a runway show.
Rule 5: Check out the brand history looks
Each evening, I was looking at the social media of the brands I would visit the next day. This helped me understand where they came from and their history. It really made the dialogue easy because they felt like we knew the brand well and of course were interested in the products.
Kimhekim runaway show
Rule 6: Test your camera or phone quality for photos
All these rules are super important. Everyone want to create awesome content during fashion week. They want to take the best pictures and so will you. Unless you have a professional photographer with you, you need a good camera. This will come handy in shooting the catwalk obviously but also your own content. With a good phone camera, you will have great quality photos even for prints. Remember that, the light is key. Don’t take pictures if there is no natural light on the subject.
Me at the Dior store, rue Saint Honore, Paris
Rule 7: If you see a celebrity
If you are blessed like me and see a celebrity you admire, SPEAK TO THEM. They are human being. Don’t just ask for a photo because some would actually take time to speak to you. Be brave. You are in the same place and have something in common: the love of fashion and good style.
Karlie Kloss, Cindy Bruna, Carine Roitfeld, Alicia Silverstone, Jaimie Alexander, and Eva Longoria
Rule 8: If there’s no seat number, you are standing or your may be out!
Yes, that is correct. You always need to check if you have the confirmation of your seat number. It only happened once but I really would not want to be in he same situation again. We had email confirmation for a show on Sunday night like many there. It was cold and rainy so not the best weather. We had to wait outside until the people with a seat confirmation comes in. But in this case, they told us to wait 5 minutes as it was Standing. I told my colleague we should leave but we were already there so we waited a bit, as did many many others in the bad weather. After 25 minutes, the very mean girl at the entrance said no one could get in. You can imagine how upset we were. A lady came all the way from New York and also had an email confirmation, but this made no difference. Moral of the story is, some PR send out more invites than seats to make sure the place is full in case people don’t show up. Don’t fall in the trap and ask about the seating arrangements.
Rule 9: You cannot wear something twice
No, No, no, you cannot wear something twice. You will also need to plan all your outfits ahead so you have no stress during the fashion week. It is always good to choose something classic, vintage maybe and a current trend that will take you through the day from one event to another. During fashion week, the judgement level is so low (ah ah ah). People feel more confident in wearing what they want so you will see a lot of colours and extravagance. I personally LOVE it!!